For the past 20 years, Marc Johnson has helped brands use data and technology to better understand and profit from changing consumer behavior. He has developed business spanning online advertising, social media, search, point-of-sale, survey, programmatic media, SaaS analytics, survey and digital video. He is currently an Advisor to Superdata Research and Bombora.
Marc was the Chief Marketing Office of Resonate, a venture backed analytics and audience targeting company, named a cool vendor in data driven marketing by Gartner and a 4-time Inc. 5000 company
He was the Global Chief Marketing Officer and North American GM of Experian Hitwise, a consumer insights and competitive intelligence company operating in 11 countries.
Marc served as Executive Vice-President and Advisor to Buzzmetrics, the first consumer-generated media research firm, where he helped create the initial product, sales and marketing plans – ultimately leading to acquisition by Nielsen.
He was also an early stage advisor to video analytics startup Glanceguide, and was instrumental in its sale, also to Nielsen.
As Vice-President of Marketing and Product Development at The NPD Group, Marc created point-of-sale and panel based information services for the world’s top consumer technology brands.
Marc spent six years at Jupiter Research/Jupiter Media Metrix (now part of Forrester), where he was Senior Vice President, Marketing and Strategy, overseeing all product, market, and channel development along with strategic PR and event programming. He was also Group Research Director, overseeing all marketing, media and research and a team of more than 40.
He began his career as a direct marketing executive with Meredith Corporation and Ziff-Davis.
Marc graduated cum laude with a BA from the University of New Hampshire and resides in New York City.